house moving Hey everyone, after reading several reports provided by the National Apartment Association and the National Multi-Housing Council, I have extracted some of the most valuable apartment marketing ideas and tips. They are listed in order of importance, and if done correctly will help you get more leads, double or triple applications, and significantly improve leasing success. I hope you enjoy!
1. ALL marketing materials must have your main contact information (This means your online rental application and website address too! – see #2, #3): Let me explain this a bit further. Many people have the misconception that advertising and marketing are the same thing – they are not. It is true that successful marketing will pay huge dividends when advertising, but it is not the same thing. Marketing is the act of creating brand recognition and “buzz” about your company. So, when I say that all of your Marketing Materials must have your main contact information, it means that everything that you produce (news bulletins, surveys, signage, and of course your ads).
2. You must have a strong Apartment Marketing Website: Your community website should be geared to both your current residents, while catering to new prospective residents. Your website should have helpful information for your current residents, such as online rent-pay, resident work order request, community news, and a directory of local schools, services, shopping, recreation, etc. Most importantly your website should have well organized and direct sales information for your prospective residents. Floor plans, apartment amenities, discounts, maps/directions, and MOST essential every single page of your apartment marketing website must have a link to a web based rental application (see #3).
juegos mario 3. Agent has a Marketing Plan to suit your property
Your agent should be able to offer a marketing plan to sell your PEI real estate. They should be aware if the property is best suited to local sale or if you are looking for an out of province or even out of country buyer. Many PEI properties are sold to non-residents especially if yours is a waterfront property. Homes and properties within the cities are more usually sold to islanders. The steps that your agent proposes to take to sell your home including open houses, community publication advertising, community television advertising, specialty publications both here and in other provinces and possible the US, etc. should all be listed out before you sign the listing agreement.
home selling 4. Agent uses the internet and maintains websites of his/her own to support marketing plan.
The internet offers a way to reach potential buyers worldwide and since many of our properties are being sold to international buyers this is an important means of promotion. Don’t forget though that many local purchasers start their search on the internet so your prospective realtor should have his or her own website as well as access to their company’s site as well. Check out the agent’s site by searching PEI real estate on the major search engines to see if it is easily found. Most people surf based on what they can find on the search engines.
5. Re-adjust office hours: It is a wonder why apartment leasing offices are open during “regular business hours” – 8am-5pm, it just doesn’t make sense. Why is this? After 3 years of research (over 700 Online Rental Applications, and countless leads) and compiling data, we have found that over 50% of leads and Online Rental Applications are received after 5pm! So this means that all of those leads and rental applications are not being responded to within the 60 minute time frame. Also, many people chose to look for apartments after work, after 5pm, and if your not in your office, you are losing leases. The office hours we suggest are 9am-7pm You can be published without charge. You can to republish this article in your website or blog. Please provide links Active.
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