There is a new way for real estate agents and brokers to get significant online exposure for their property listings through real estate feed syndication. The system is designed to get the listings on your website crawled and indexed by search engines fast.
Why real estate syndication works
The goal of real estate marketing is to get maximum exposure for properties so that potential buyers can find it. Syndication helps accomplish that by taking your existing property listing data and re-publishing it in other places on the Internet.
This process creates backlinks to the real estate agent’s website, helping Google to see the site as trustworthy. In general, the more links that point to a website with relevant keywords, the higher the “authority” it has in Google’s algorithms, and the better that website will perform on the search engines.
How the system works
This new service first requires you to submit your RSS or Atom real estate listing feed URL. You can usually obtain this from your IDX website provider, but if you don’t have one, there are services such as vFlyer that will create one for you. You just enter your listing data, and a feed will be created.
After your feed is submitted, FeedProp.com will publish it on their website, which has been meticulously organized for search engines to find it and crawl it. Then they announce your new feed on the front page of their website, pinging Google, Yahoo, and dozens of other websites so they know your feed exists.
Once set up, your site will get automatic links to it from the FeedProp.com site, giving you extra SEO value over time. This can bring higher rankings, more traffic, and more leads for your real estate business.
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